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Hey there, I'm Ashley͏͏͏͏͏͏
An enthusiastic storyteller, killer public speaker, and a radio host who gestures too much.


Works
͏͏͏͏For the eyes, ears, and everything else.


Experience
Hosting, internships, personal projects.


HI, I'M ASHLEY

I am an enthusiastic storyteller, killer public speaker, and a radio host who gestures too much. I write with care because I care about what I write. I view communication as a decision, not a default, and will seek to harness this skill to its fullest potential.I am interested in any opportunity, big or small, and I am excited to work with you.


RADIO

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Gossip Gurlz

nov 2020 to feb 2021

Gossip Gurlz is my most recent project on Radio Heatwave. I hosted the podcast with my show partner, Chloe.We generated about 20 minutes worth of content for our show weekly.We focused on style, trends, and self-improvement.

Kiss and Tell

june 2020 to aug 2020

Due to the pandemic, Kiss and Tell was the first 'radio show' that I had to host remotely.I hosted this show along with my show partner and new hire, Josette, and trained her as her Radio Heatwave senior.We focused on celebrity news, rumours, and our personal lives.

Focal Local

nov 2019 to feb 2020

For my second show in Radio Heatwave, I was put in Focal Local with my good friend, Daryl.We went on air for 2 hours every week. Focal Local won Best Radio Heatwave Show at the end of our semester.We focused on local news, music, and events.

Double A

may 2019 to aug 2019

Double A was my first show on Radio Heatwave. I hosted the podcast with my show partner and manager, Aidan.Under amazing guidance and training, I went on air for 2 hours every week.As Double A was a personality show, we chose to focus on strange/funny events, giving advice, and whatever we wanted to talk about that day!

VOICE

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Podcast
How To Talk To People At Parties

A project done in my final semester, a podcast written, produced, and edited by me. Click here for the full playlist on Spotify.

Voiceover
Kiztopia Animations

Voiced 3 characters (Raby the rabbit, Chichi the chick, Honey the bee) for the animated Kiztopia's series.

Voiceover
Kiztopia

Voiced 3 characters (Raby the rabbit, Chichi the chick, Honey the bee) for a miniseries on Kiztopia's YouTube channel.

VT Asst
RADPRO

An assignment I did for my Radio Production (RADPRO) module in my second year of studying Mass Communication in Ngee Ann Polytechnic.Includes an interview I did with local artiste, Alyssa Lie.

TitleYearLink
Photographing Singapore with its mask off2021PDF
Why NIE's numbers have plummeted2020PDF
Mystery blooms in heartland park2019PDF
Distant Worlds: music from FINAL FANTASY – JIRITSU2017WEB
TitleYearLink
Movie Analysis: Enola Holmes (Media Issues)2021PDF
Racial & religious stereotypes and their effects on POC2020PDF
CLAIM: LGBT discrimination exists in Singapore2019PDF
Why Marijuana should be legalised in Singapore2019PDF
my mother2018PDF
Travel makes one humble2018PDF
Good Intentions2016PDF
TitleYearLink
Digital Marketing Campaign: TWC22021PDF
Content Marketing Campaign: Hellmann's Mayonnaise2020PDF
Brand story: Hellmann's Mayonnaise2020PDF

Jo Malone London

oct 2019 to nov 2019Part-time Stylist

Promoter at a two-week-long Jo Malone London pop-up at Ngee Ann City.The pop-up included two media events and an event for influencers.Responsibilities included:
- Having a good knowledge of products
- Customer service
- Packing and inventory


Yves Saint Laurent Beauté

sept 2019Part-time Sales Assistant

Learnt how to sell products and maintain a good relationship with the customer.

Our Grandfather Story

sep 2021 to presentBranded Content Executive


Our Grandfather Story is a digital publisher dedicated to sharing timeless and overlooked stories across Southeast Asia.Responsibilities include:- Assisting in developing content proposals for paid content, inclusive of profile sourcing and research
- Working closely with the creative team to produce meaningful content relevant to the client's brief
- Project management, inclusive of client servicing and ensuring timely delivery of deliverables
- Reviewing campaigns and advising the client on key learnings and recommendations
- Leading meetings with the internal team to consolidate learnings in after-action reviews (AARs)
- Business development, competitor research


Radio Heatwave

mar 2021 to sep 2021Head of Events & Promotions

Radio Heatwave is Singapore's most established campus radio station.After serving as a jock for 2 years, I was elected the Head of the Events & Promotions (E&P) department.As Head of E&P, my role involved:
- Liaising with clients and sponsors
- Project management and event management – conceptualising, organising, and executing all of Radio Heatwave's events, projects, interviews, and so forth.
- Running a team and ensuring efficient workflow within my team, as well as being the bridge of communication between other departments
- Leading meetings with the internal team to consolidate learnings in after-action reviews (AARs)


Lomotif

nov 2018 to mar 2019Intern / Gen Z Intern

Lomotif is a video-sharing social networking app that specialises in allowing its creators to make their own music videos.As not only my first internship but also the first job I'd ever worked in, my time at Lomotif taught me a lot.Responsibilities included:
- Creating Gen Z cheat sheet with detailed information on the latest trends, slang words, marketing tactics
- Giving presentations to educate the team on Gen Z
- Compiling and editing daily updates on pop culture updates
- Managing job listings and assisting in the hiring of new staff
- Scouting and recruiting of brand ambassadors
- Participating in ideation sessions

Radio Heatwave's High-Key (2019)

Emcee'd for Radio Heatwave's annual fashion event – High-key

FREELANCE

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Voiceover
Kiztopia Animations

Voiced 3 characters (Raby the rabbit, Chichi the chick, Honey the bee) for the animated Kiztopia's series.

Voiceover
Kiztopia

Voiced 3 characters (Raby the rabbit, Chichi the chick, Honey the bee) for a miniseries for Kiztopia's YouTube channel.

Writing
The Star Vista

Wrote a concert and venue review for The Star Performing Arts Centre.

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